Stop Guessing. Start Knowing.
The first AI-powered creative testing platform that combines Pre-test Predictions with Real-world Performance.
Three Main Scenarios
Tailored testing methodologies for every stage of your marketing lifecycle
Diagnostic for “Caramel Nut Crisp” chocolate across Macro, Meso, Micro levels:
- •Concept: “Deconstructed multi-texture experience” aligns with 2024 trends.
- •Narrative: “Layer-by-layer reveal” strategy increases engagement by 15%.
- •Tone: Elegant, Premium, Silky - matches brand equity.
New Product Launch Testing
Concept Testing: Validate core value propositions and product positioning.
Audience Resonance: Identify which demographics respond best to specific features.
Performance Ad Testing
CTR Drivers: Optimize hooks, visual hierarchy, and immediate engagement.
Conversion Elements: Refine Call-to-Actions (CTAs) and value communication.
Analysis for Performance Optimization:
- •CTA Missing: No clear next step for users. Recommend “Get Started”.
- •Info Overload: Too many points in first 3s. Focus on “Zero Fees”.
- •Weak Value Prop: Focuses on features not benefits.
Diagnostic for Crisis Response strategy:
- •Macro: Admit fault & Compensate. Retention +12%.
- •Meso: Clear compensation standards. Actionable.
- •Micro: Sincere, humble tone. Avoids corporate jargon.
Crisis Response Creative Testing
Sentiment Analysis: Ensure the tone is perceived as sincere and empathetic.
Risk Mitigation: Identify potential misinterpretations or backlash triggers.
What’s Inputs
From early concepts to final outputs. Test at any stage to de-risk your creative investment.
Prototype Material
Scripts, storyboards, design drafts, or rough cuts. Best for directional validation.
Finished Material
Final TVCs, polished designs, or ready-to-air assets. The gold standard for performance prediction.
Competitor Material
Competitor ads, industry hits, or historical best performers. Use for benchmarking and gap analysis.
Visual Creative
Static ads, digital banners, social images, OOH, infographics.
Video Creative
TVC, web videos, shorts (15s/6s/3s), interactive video, live stream cuts.
Audio Creative
Radio ads, podcast ads, brand music (Jingle/Sonic Logo), voice interaction, ASMR.
Diagnosis Framework
Systematic analysis across Macro, Meso, and Micro levels to ensure your creative performs.
Analyze creatives from macro strategy to micro details—three depth levels of diagnosis.
Hierarchical Analysis
Deconstruct creative performance from high-level strategy to minute details. Each level offers different impact potential and change costs.
Macro Level
High Impact"Is this creative direction correct?"
Focus: Overall creative concept, narrative strategy, emotional tone
Meso Level
Medium Impact"Is this execution effective?"
Focus: Value proposition, CTA design, character setting, scene building
Micro Level
Incremental Optimization"Is this specific choice optimal?"
Focus: Copywriting, color palette, font selection, camera language, sound design
Pro Tip: Use Hierarchical Diagnosis for initial creative audits and Dimensional Analysis for detailed optimization planning.
Smart Decision Engine
Turn data into action with our automated “Traffic Light” decision system.
Pass & Launch
Asset exceeds benchmarks significantly. Ready for high-budget scaling immediately.
Modify & Retest
Good concept but execution needs polish. Specific elements identified for optimization.
Reject & Pivot
Fails to resonate with target audience. Fundamental issues with concept or clarity.
Best Practices & Challenges
Tailored testing methodologies for every stage of your marketing lifecycle.
Key Challenges
Lack of benchmarks makes prediction difficult.
Creative is the key differentiator for adoption.
Must learn faster than competitors can copy.
Best Practices
Avoid the "Better" trap; aim for "Different". Does it stand out?
Does the creative trigger the desired emotional response?
Clearly explain the "Why" and "How" of the new category.
See your next decision before it happens
Tell us your scenario. We’ll show the workflow and a sample report for your brand.